Jon’s Virtual 1-Pager
Let’s cut to the chase: spend 4m37s on my explainer & CEO testimonial video. It showcases why my "comedy writing for sales teams" training & workshop is fun, team-building, and a sneaky way to get reps having more & better conversations
“Funny Enough” is part sales training, part crash-course in comedy writing. I guide sales teams through a process of collaborative humor-crafting designed to start & advance conversations with prospects.
By “roasting your prospect’s pain”, reps will show empathy and be memorable. And no, we won’t call it “mempathy”.
“Humor? My sales' team’s struggling to hit numbers, and you want them to write JOKES??? What’re you THINKING?!?”
- Stodgy sales leaders I speak with.
I’m thinking about:
Hundreds of vendors competing for your prospects’ attention;
Short prospect attention spans;
A lack of relatability. Your reps are selling solutions they’ve likely never used to people whose jobs they’ve likely never had, in industries they’ve likely never worked;
Prospects being treated like people - not metrics.
SDRs, AEs, and CS who struggle to break the ice;
Their lack of confidence in having verbal conversations;
Boring sales messaging that’s meaningless to anyone but the people who slapped it together;
Low pipeline growth (as a result of all of the above);
High turnover costs ;
Sales training that rocks your reps - to sleep;
Early, long, permanent vacations for sales leaders.
ONE good, relatable joke can impact ALL of these.
The objective of my team-building workshop is to find the funny in your prospect’s world, so reps can show empathy, be memorable, and have better conversations.
SDRs, AEs, & CS work collaboratively to craft jokes which can become part of their talk track or cold outreach to demonstrate an understanding of customer pain, risks associated with not addressing the pain, to handle objections, and paint pictures about how you solve problems.
I also put my 8 years of stand-up comedy writing to good use and offer my input.
Spend 4m37s to get a sense of my time with software company EventMobi, the jokes that came out of the workshop, and what their CEO thought of it. I’m hoping it saves you the stress of searching for something unique and practical for your next sales meeting, kickoff, team-building event club, or retreat.
It sneakily reinforces existing sales messaging, questions reps need to ask, and gets them exploring the impacts of your prospect’s pain & challenges;
Gets reps working in teams to collaboratively craft humor meant to showcase understanding of prospect pain & challenge;
Reps leave their comfort zone to deliver jokes to their peers via an "open-mic";
Jokes that get laughs can then be appropriated by all reps when selling (for cold calls & emails, discovery calls, video outreach and social selling).
Strengthens team dynamics;
Stimulates creative thought & encourages expression
Makes your reps think about how to get more authentic & human;
Helps reps to become more engaging.
References: Microsoft Canada, Georgia-Pacific, Zoho, Fleetcor, Accent Technologies, EventMobi, Smartprint, ValueSelling Associates, Form Assembly, CM Labs, The DMZ, JEDI, and more. Head to the rest of this site to see videos, reference customers & quotes.