Jon’s Virtual 1-Pager

Spend 4m37s on an explainer video for my fun, practical, team-building "comedy writing for sales teams" training & workshop.

“Funny Enough” is part crash-course in comedy writing, and part sales training. I guide your sales teams through a process which helps your reps craft jokes which roast your prospect’s pain and underscore other key points.

“Jokes? I’m struggling to drag my sales team across the goal line, and you want to help my team write JOKES??? What’re you THINKING?!?”

- Stodgy sales leaders I speak with.

I’m thinking about:

  • The hundreds of vendors competing with your reps for them;

  • Short prospect attention spans;

  • The flood of email in executive inboxes;

  • The way reps have dehumanized your prospects;

  • Customer-facing employees who struggle to break the ice;

  • Their lack of confidence in having actual conversations;

  • Their lack of relatability. They’re selling solutions they’ve never used to people whose jobs they’ve never had, in industries they’ve never worked;

  • Boring sales messaging that’s meaningless to anyone but the people who slapped it together;

  • Low pipeline growth (as a result of all of the above);

  • Job dissatisfaction;

  • High turnover costs ;

  • Sales training that rock your reps - to sleep.

  • Early, long, permanent vacations for sales leaders. .

ONE good, relatable joke can impact ALL of these.

The objective of my team-building workshop is to find the funny in your prospect’s world, so reps can show empathy, be memorable, and have better conversations.

SDRs, AEs, & CS work collaboratively to craft jokes which can become part of their talk track or cold outreach to demonstrate an understanding of customer pain, risks associated with not addressing the pain, to handle objections, and paint pictures about how you solve problems.

Spend 4m37s to get a sense of my time with software company EventMobi, the jokes that came out of the workshop, and what their CEO thought of it. I’m hoping it saves you the stress of searching for something unique and practical for your next sales meeting, kickoff, team-building event club, or retreat (I LOVE relaxing settings!).

Don’t have a meeting lined up? I’ll help some or all of your reps over a 5-week period, via my remote offering.

Session Benefits

  • It sneakily reinforces existing sales messaging, questions reps need to ask, and gets them exploring the impacts of your prospect’s pain & challenges;

  • Gets reps working in teams to collaboratively craft humor meant to showcase understanding of prospect pain & challenge;

  • Reps leave their comfort zone to deliver jokes to their peers via an "open-mic";

  • Jokes that get laughs can then be appropriated by all reps when selling (for cold calls & emails, discovery calls, video outreach and social selling).

  • Strengthens team dynamics;

  • Stimulates creative thought & encourages expression

  • Builds confidence;  

  • Makes your reps think about how to get more authentic & human;

  • Helps reps to become more engaging.

References: Microsoft CanadaGeorgia-PacificZohoFleetcor, Accent Technologies, EventMobiSmartprintValueSelling Associates, Form AssemblyCM LabsThe DMZJEDI, and more. Head to the rest of this site to see videos, reference customers & quotes.