Delivering takeaways for go-to-market teams more serious than...
...a sit-down with your board.
Trainings, workshops and go-to-market consulting that give your team:
- A deeper understanding of targeted buyers
- Deeper insight into problems you solve for them
- Memorable, hyper-relevant messaging
- An approach to start more, have easier conversations
…delivered in a way that’s fun, memorable, and gets results.
Humor breaks the ice and starts conversations.
But this isn’t about the jokes.
It’s about understanding what triggers your buyer’s emotions.
The process a comedian uses to craft humor requires deep understanding about a topic and how and why audiences will respond.
Comedy Writing for Revenue Teams gives your team the necessary skills to better understand how your buyers are impacted by the problems you solve and express it in a human, memorable way.
Enablement
Memorable, relevant messaging for:
Better live events
Reps master your "So what? Who cares?"
We'll apply the process a comedian uses to connect to help your team master and better express:
a) what problems you solve
b) for who, and
c) the cost of inaction...
in clear, simple English.
Layer on enhanced written & communication skills, and some confidence.
This leads to:
Reduced ramp time
TrustArc's CRO attests that after completing a workshop, TrustArc's new sales hires were able to express what problems they solved for who - in simple English - before they started on the job.
Team attained 103% of quota. The ASP on new business increased 92% in the quarter post-workshop.
Top-of-Funnel
Efforts
Pipeline generation efforts need relevant, memorable hooks that are hyper-relevant, earn attention, impress powerful business points, and help your brand & team stand-out.
The right humor paints powerful pictures for prospects -- and be repurposed across 15-20 channels & touchpoints.
I can create it for you or get your team doing it..
which led to:
Revenue from cold email
TrustArc generated net new revenue using cold emails anchored by bespoke icebreakers.
Trade Show Presence
Quality conversations - not scanned badges - make trade show spend worthwhile.
Exhibiting at trade shows requires you to spend on the booth space, display, swag, collateral, giveaway prize, and travel for staff...
...and most over look having a meaningful plan to :
.
...drive more traffic and start better conversations.
which led to:
Trade show engagement
Powerchord generated $160K in net new revenue from convos started at trade shows using funny, hyper-relevant icebreakers I crafted for them - in just 2 months.
Sales Meetings,
Client Events
Your meetings or events lack...something.
You want to offer your team something refreshing and fun that's also informative, relevant content, and flat-out valuable.
which led to:
Revenue from cold email
TrustArc generated net new revenue using cold emails anchored by bespoke icebreakers.
Companies I've worked with:
Most sales pros sell stuff they've never used...to people whose jobs they've never had...in industries they've never worked.
This leads to:
- Long ramp time for new reps
- Poor understanding of target personas
- Poor understanding of the problems you solve and impacts of not solving them
- Reps lacking confidence
- Reps struggling to build rapport
- Forgettable messaging and outreach
- An inability to cut through the noise
- Ineffective top-of-funnel efforts
- Siloed sales and marketing efforts
- Weak written, verbal communication skills
- Poor buyer experience
I help sellers & marketers craft & communicate key ideas in a way that buyers understand and remember.
I share a framework that gives sellers and marketers:
This is NOT:
Powerchord struggled to:
- Engage visitors at their trade show booth
- Educate visitors on the hyper-specific problems they solve
- Generate ROI on their trade show spend
Outcome:
- Powerchord generated $160K in net new revenue (in 2 months!) from convos that kicked off with hyper-relevant icebreakers.
I'm interested in:
Video tells the story
Not getting this? Watch all the concepts explained in real (or animated) life.
Other testimonials
Hear what other revenue leaders and reps who have gone through a Comedy Writing for Revenue Teams workshop or keynote have to say:
