Delivering takeaways for go-to-market teams more serious than...
...a sit-down with your board.
Trainings, workshops and go-to-market consulting that give your team:
- A deeper understanding of targeted buyers
- Deeper insight into problems you solve for them
- Memorable, hyper-relevant messaging
- An approach to start more, have easier conversations
…delivered in a way that’s fun, memorable, and gets results.
Humor breaks the ice and starts conversations.
But this isn’t about the jokes.
Which does your team need?
Enablement
Memorable, relevant messaging
Better live events
Onboarding & Everboarding
A comedian's process will help your team master and better express:
a) what problems you solve
b) for who, and
c) costs of inaction...
...in clear, simple, and confident English.
Success Story
Reduced ramp time
TrustArc's CRO attested that new sales hires were quickly able to express what problems they solved, for who and in simple English, before they started on the job.
Team attained 103% of quota. The ASP on new business increased 92% in the quarter post-workshop.
Top-of-Funnel
Efforts
Pipeline generation needs to break through the noise AND be hyper-relevant.
The right humor earns attention, paints powerful pictures and can be repurposed for 15-20 channels & touchpoints.
Success Story
Revenue from cold email
TrustArc generated net new revenue using cold emails anchored by bespoke icebreakers.
Trade Show Presence
Quality conversations - not scanned badges - make trade show spend worthwhile.
Most over look having a meaningful plan to drive more traffic and start better conversations.
Success Story
Trade show engagement
Powerchord generated $160K in net new revenue from convos started at trade shows using funny, hyper-relevant icebreakers I crafted for them — in just 2 months.
Sales Meetings,
Client & Partner Events
Your meetings or events should not be only one-way conversations
Provide attendees engaging content that's relevant, fun, team-building, informative and filled with takeaways.
Success Story
Align, entertain, educate
Companies I've worked with:
Most sales pros sell stuff they've never used...to people whose jobs they've never had...in industries they've never worked.
This leads to:
- Long ramp time for new reps
- Poor understanding of target personas
- Poor understanding of the problems you solve and impacts of not solving them
- Reps lacking confidence
- Reps struggling to build rapport
- Forgettable messaging and outreach
- An inability to cut through the noise
- Ineffective top-of-funnel efforts
- Siloed sales and marketing efforts
- Weak written, verbal communication skills
- Poor buyer experience
I help sellers & marketers craft & communicate key ideas in a way that buyers understand and remember.
I share a framework that gives sellers and marketers:
This is NOT:
Powerchord struggled to:
- Engage visitors at their trade show booth
- Educate visitors on the hyper-specific problems they solve
- Generate ROI on their trade show spend
Outcome:
- Powerchord generated $160K in net new revenue (in 2 months!) from convos that kicked off with hyper-relevant icebreakers.
I'm interested in:
Video tells the story
Not getting this? Watch all the concepts explained in real (or animated) life.
Other testimonials
Hear what other revenue leaders and reps who have gone through a Comedy Writing for Revenue Teams workshop or keynote have to say:
