stand-up comedy is sales, but with much quicker sales cycles.

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Prospects are people, not metrics.

Make them Laugh, Drive connection & engagement.

Multiple choice question time!  Making your prospects laugh by re-framing their pain in the form of the joke is a(n): 

a) Great rapport-builder;

b) Acknowledgement of their problem;

b) Better way to connect;

c) Humanizing approach to sales;

d) Thing I can help your team with;

e) All of the above.

I spoke on "Humor's Impact on Sales" at the 2018 AAISP (American Association of Inside Sales Professionals) Leadership Summit.  To close down the session, I led the attendees through a collaborative joke writing exercise on a topic suggested by conference attendees!

challenge: Connecting with Prospects

Your prospects & customers are very distracted. In order to get their prospects' attention, sales reps are competing with devices, notifications, job demands & stresses. Making genuine connections in order to engage and build a true relationship is harder than ever.

Solution: PuncH Up THE Pitch!

Making prospects laugh (on a cold call, scheduled phone meeting, or face-to-face meeting) gets sales reps the attention they need to better relate, connect, and engage. Some feel "you can't teach funny", but your reps can learn to deliver a crafted joke much the same way they learn to deliver value propositions.  I leverage my 12 years in sales & 7 performing stand-up comedy to help your team better understand prospect challenges, and craft relatable humor to enable better connections. I do this via a training & workshop or remote coaching & consulting.

ONSITE TRAINING

Salespeople have a lot in common with stand-up comics!  I weave my stand-up with practical insight to demonstrate how/why/when/where to use humor effectively when presenting/selling, the impact it can have, as well as why stuff makes us laugh. My objective is to demonstrate how & why humor helps to better connect, engage, and influence. Follow it up with my workshop for maximum value.

ONSITE WORKSHOPS

Once we've wrapped up my training session, we'll collaboratively tackle writing jokes specifically for your sales efforts. I lead your team through the process of crafting tasteful, relatable jokes specifically to make your prospects laugh. The process of joke writing & delivery enhances your team's creative thinking, confidence, team-building, presentation skills, helps them re-think their messaging and leaves them with some concrete steps to making prospects & audiences laugh, and increase likeability. Full disclaimer: I cannot operate screwdrivers or wrenches. 

It's all great for an upcoming kickoff/QBR/day of training/retreat (I love relaxing settings!) or a customer appreciation or marketing event. 

REMOTE COACHING

The kerfuffle of trainings & workshops may not make sense for you or your organization.  Happy to remotely help you funny-up your presentation, speech, or pitch, in a bespoke fashion. I'll apply the same process to myself as I would to your team for a workshop, and craft some jokes for you to use, and coach your team on delivery. I'd like to help your team find an excuse to use the word "bespoke" or any other cool word of your choice. 

I'd love to be part of your an upcoming kickoff/QBR/day of training/retreat (I love relaxing settings!), customer appreciation or marketing event. 

testimonials:

 "I've seen it all, done it all, been through so many sales training courses, I will honest say that this should be done by anyone who runs a sales team or has customer facing people.  Cannot deny the value of humor in the sales process."    - Darryl Stork, Regional Sales Director,  Zoho Corporation

"I've seen it all, done it all, been through so many sales training courses, I will honest say that this should be done by anyone who runs a sales team or has customer facing people.  Cannot deny the value of humor in the sales process." 

- Darryl Stork, Regional Sales Director, Zoho Corporation

 "Jon showed how it's so important to be human in the sales process! I'd recommend jon for a workshop, kickoff, or team building activity".  - Gary Smyth, President of Austin Chapter,  AAISP

"Jon showed how it's so important to be human in the sales process! I'd recommend jon for a workshop, kickoff, or team building activity".

- Gary Smyth, President of Austin Chapter, AAISP

 "I'd recommend this to any organization that's looking for a team-building exercise, especially for (employees) that are public-facing."   - Lorne Goloff, VP Sales,  CM Labs

"I'd recommend this to any organization that's looking for a team-building exercise, especially for (employees) that are public-facing."

- Lorne Goloff, VP Sales, CM Labs

 "I've been to many different sales training sessions, but never have I been able to make it so human!  And with your approach, inserting comedy makes it more human & more relatable.  I thought it was very refreshing and would highly recommend you to anyone that's interested in looking at a new approach to their sales pitches."  —  David Inzlicht, President,  Proforce Personnel

"I've been to many different sales training sessions, but never have I been able to make it so human!  And with your approach, inserting comedy makes it more human & more relatable.  I thought it was very refreshing and would highly recommend you to anyone that's interested in looking at a new approach to their sales pitches."

David Inzlicht, President, Proforce Personnel

 "We're not as funny as we think, so Jon's session helped us frame our problem in a funny manner"   — Kathy Bennemann, CEO,  Erudite AI

"We're not as funny as we think, so Jon's session helped us frame our problem in a funny manner"

— Kathy Bennemann, CEO, Erudite AI

 "We’re dealing with a sensitive topic...Jon was very cognizant of that, and helped us identify places where we could insert humor, and explain our concepts in a more relatable manner."  —  Abhishek Gupta, Founder & CEO of  AIfred

"We’re dealing with a sensitive topic...Jon was very cognizant of that, and helped us identify places where we could insert humor, and explain our concepts in a more relatable manner."

Abhishek Gupta, Founder & CEO of AIfred

 
 "He practices what he preaches during his presentation, so that’s super cool!"   — Nader Baydoun,  D3  Training attendee

"He practices what he preaches during his presentation, so that’s super cool!"

— Nader Baydoun, D3 Training attendee

 It was fantastic, fabulous....everybody was engaged. I'd recommend this to anyone working with startups. This session will improve how they pitch.  - Mark Taylor, Shipbuilding Strategy Manager,  Joint Economic Development Initiative  (JEDI)

It was fantastic, fabulous....everybody was engaged. I'd recommend this to anyone working with startups. This session will improve how they pitch.

- Mark Taylor, Shipbuilding Strategy Manager, Joint Economic Development Initiative (JEDI)

 "It was really neat to see (DMZ cohort) companies identify how to incorporate the humour for different settings & people, and practically using these jokes they created.   It was a really unique way for (our cohort companies) to think outside of the box and stand out....this was a really unique way to separate them apart.  I'd recommend this to any startup, SMB, accelerators, or incubators that are looking to improve upon their pitch."  —  Yashin Shah, Startup Services Lead, The  DMZ at Ryerson

"It was really neat to see (DMZ cohort) companies identify how to incorporate the humour for different settings & people, and practically using these jokes they created. 

It was a really unique way for (our cohort companies) to think outside of the box and stand out....this was a really unique way to separate them apart.  I'd recommend this to any startup, SMB, accelerators, or incubators that are looking to improve upon their pitch."

Yashin Shah, Startup Services Lead, The DMZ at Ryerson

 "Jon does a great job of relating the business world and comedy. It’s a pleasure meeting someone who’s done both."    — Robert Therriault, Business Coach at  YES Montreal

"Jon does a great job of relating the business world and comedy. It’s a pleasure meeting someone who’s done both."


— Robert Therriault, Business Coach at YES Montreal

Who is this guy?

Jon Selig coaches business & sales professionals on how to make audiences laugh so they can better connect, engage, and influence.  He's a far less serious in person than his copywriting leads you believe.

Jon received his BComm & MBA followed by a 12 year career selling technology (mainly for Oracle & an Oracle partner) before his career took a sharp left-turn in 2011, and he started performing stand-up comedy. In that time, he's performed at JFL Zoofest, The Comedy Nest's Young Guns of Comedy, and he's also also appeared in a segment on The Daily Show. He still can't tell you what databases do.

He's the founder of Comedy Abroad, a social enterprise which has helped 8 nonprofits in 3 Latin American countries raise $23K USD, with live English stand-up comedy fundraisers for travellers, expats, & snowbirds.  His eyebrows demonstrate a lack of photoshop expertise.

He's worked with & spoken to sales teams at Zoho, CM Labs, Jellyvision, ProForce Personnel, and founders at incubators like The DMZ & JEDI.  He's also spoken at the AAISP Leadership Summit, and to Austin's AAISP chapter.  He's a comedian who will help you find the funny in your prospect's world.  Contact him to make that happen.  

 Jon presenting "Funny: You Should Say That!" to YES Montreal, July 4, 2017

Jon presenting "Funny: You Should Say That!" to YES Montreal, July 4, 2017

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— Claire C.