Sales is stand-up comedy—without a 2-drink Minimum
Make them Laugh, Drive connection & ENGAGEMENT
Prospects are people, not metrics.
I use my backgrounds in sales & stand-up comedy to show sales teams how humor helps customer-facing employees better relate, connect, and increase engagement.
My fun, practical, team-building training & workshop shows your team humor's impact on prospects, how jokes work, and what they can learn from stand-up comedians.
It's followed by a team-building, breakout session where reps collaboratively craft humor by re-framing prospect pain & core sales messaging. It all ends with an "open mic" where we evaluate what will make your prospects laugh!
Benefits: Sneakily re-enforces sales messaging, strengthens team dynamics, stimulates creative thinking & builds confidence.
challenge: Connecting with Prospects
Your prospects & customers are very distracted. In order to get their prospects' attention, sales reps are competing with devices, notifications, job demands & stresses. Making genuine connections in order to engage and build a true relationship is harder than ever.
Solution: PuncH Up THE Pitch!
Making prospects laugh (on a cold call, scheduled phone meeting, or face-to-face meeting) gets sales reps the attention they need to better relate, connect, and engage. Some feel "you can't teach funny", but your reps can learn to deliver a crafted joke much the same way they learn to deliver value propositions. I leverage my 12 years in sales & 7 performing stand-up comedy to help your team better understand prospect challenges, and craft relatable humor to enable better connections. I do this via a training & workshop or remote coaching & consulting. I'd love to be part of your an upcoming kickoff/QBR/day of training/retreat (I love relaxing settings!), customer appreciation or marketing event.
Enjoy this video from my time with Toronto events SaaS platform EventMobi. Together, we crafted some jokes specific to prospect pain & challenge, how they solve those problems, which drew some reaction from the team. Plus, EventMobi CEO Bob Vaez delivers a testimonial!
Who is this guy?
Jon Selig coaches business & sales professionals on how to make audiences laugh so they can better connect, engage, and influence. He's a far less serious in person than his copywriting leads you believe.
Jon received his BComm & MBA followed by a 12 year career selling technology (mainly for Oracle & an Oracle partner) before his career took a sharp left-turn in 2011, and he started performing stand-up comedy. In that time, he's performed at JFL Zoofest, The Comedy Nest's Young Guns of Comedy, and he's also also appeared in a segment on The Daily Show. He still can't tell you what databases do.
He's the founder of Comedy Abroad, a social enterprise which has helped 8 nonprofits in 3 Latin American countries raise $23K USD, with live English stand-up comedy fundraisers for travellers, expats, & snowbirds. His eyebrows demonstrate a lack of photoshop expertise.
He's worked with & spoken to sales teams at Zoho, CM Labs, Jellyvision, ProForce Personnel, and founders at incubators like The DMZ & JEDI. He's also spoken at the AAISP Leadership Summit, and to Austin's AAISP chapter. He's a comedian who will help you find the funny in your prospect's world. Contact him to make that happen.