stand-up comedy is sales, but with much quicker sales cycles.
Prospects are people, not metrics.
Make them Laugh, Drive connection & engagement.
Multiple choice question time! Making your prospects laugh by re-framing their pain in the form of the joke is a(n):
a) Great rapport-builder;
b) Acknowledgement of their problem;
b) Better way to connect;
c) Humanizing approach to sales;
d) Thing I can help your team with;
e) All of the above.
I spoke on "Humor's Impact on Sales" at the 2018 AAISP (American Association of Inside Sales Professionals) Leadership Summit. To close down the session, I led the attendees through a collaborative joke writing exercise on a topic suggested by conference attendees!
challenge: Connecting with Prospects
Your prospects & customers are very distracted. In order to get their prospects' attention, sales reps are competing with devices, notifications, job demands & stresses. Making genuine connections in order to engage and build a true relationship is harder than ever.
Solution: PuncH Up THE Pitch!
Making prospects laugh (on a cold call, scheduled phone meeting, or face-to-face meeting) gets sales reps the attention they need to better relate, connect, and engage. Some feel "you can't teach funny", but your reps can learn to deliver a crafted joke much the same way they learn to deliver value propositions. I leverage my 12 years in sales & 7 performing stand-up comedy to help your team better understand prospect challenges, and craft relatable humor to enable better connections. I do this via a training & workshop or remote coaching & consulting.
Salespeople have a lot in common with stand-up comics! I weave my stand-up with practical insight to demonstrate how/why/when/where to use humor effectively when presenting/selling, the impact it can have, as well as why stuff makes us laugh. My objective is to demonstrate how & why humor helps to better connect, engage, and influence. Follow it up with my workshop for maximum value.
Once we've wrapped up my training session, we'll collaboratively tackle writing jokes specifically for your sales efforts. I lead your team through the process of crafting tasteful, relatable jokes specifically to make your prospects laugh. The process of joke writing & delivery enhances your team's creative thinking, confidence, team-building, presentation skills, helps them re-think their messaging and leaves them with some concrete steps to making prospects & audiences laugh, and increase likeability. Full disclaimer: I cannot operate screwdrivers or wrenches.
It's all great for an upcoming kickoff/QBR/day of training/retreat (I love relaxing settings!) or a customer appreciation or marketing event.
The kerfuffle of trainings & workshops may not make sense for you or your organization. Happy to remotely help you funny-up your presentation, speech, or pitch, in a bespoke fashion. I'll apply the same process to myself as I would to your team for a workshop, and craft some jokes for you to use, and coach your team on delivery. I'd like to help your team find an excuse to use the word "bespoke" or any other cool word of your choice.
I'd love to be part of your an upcoming kickoff/QBR/day of training/retreat (I love relaxing settings!), customer appreciation or marketing event.
Who is this guy?
Jon Selig coaches business & sales professionals on how to make audiences laugh so they can better connect, engage, and influence. He's a far less serious in person than his copywriting leads you believe.
Jon received his BComm & MBA followed by a 12 year career selling technology (mainly for Oracle & an Oracle partner) before his career took a sharp left-turn in 2011, and he started performing stand-up comedy. In that time, he's performed at JFL Zoofest, The Comedy Nest's Young Guns of Comedy, and he's also also appeared in a segment on The Daily Show. He still can't tell you what databases do.
He's the founder of Comedy Abroad, a social enterprise which has helped 8 nonprofits in 3 Latin American countries raise $23K USD, with live English stand-up comedy fundraisers for travellers, expats, & snowbirds. His eyebrows demonstrate a lack of photoshop expertise.
He's worked with & spoken to sales teams at Zoho, CM Labs, Jellyvision, ProForce Personnel, and founders at incubators like The DMZ & JEDI. He's also spoken at the AAISP Leadership Summit, and to Austin's AAISP chapter. He's a comedian who will help you find the funny in your prospect's world. Contact him to make that happen.