My Twelve years in sales was a well-paid internship for my career in stand-up comedy
I help Sales teams punch up messaging & be less boring
challenge: Connecting with Prospects
Your prospects & customers are extremely distracted. In the attempt to win their attention, your sales reps are competing with devices, notifications, job demands, stresses, and artisinal sandwiches.
Odds are, your sales reps are selling a solution they’ve never actually used, to people’s jobs they’ve never had, in industries they’ve never worked in. When that’s the case, it’s hard to relate, and make genuine connections.
Solution: PuncHing Up THE Pitch!
Making prospects laugh (on a cold call, scheduled phone meeting, LinkedIn, email, or face-to-face meeting) helps sales reps to relate, show empathy, and build likeability - all of which starts conversations or keeps them flowing.
My fun, practical, team-building training & workshop shows your team humor's impact on prospects, and what they can learn from stand-up comedians, and how jokes work.
It's followed by a team-building, breakout session where reps collaboratively craft humor by re-framing prospect pain & core sales messaging. It all ends with an "open mic" where we evaluate what will make your prospects laugh!
Benefits: Sneakily re-enforces sales messaging, strengthens team dynamics, stimulates creative thinking & builds confidence.
Objection: “You can’t teach funny!”
Poppycock! Your reps can learn to deliver a crafted joke much the same way they can learn to deliver anything else you train them to (unless they’re soulless corporate robots whose lives are deprived of joy, in which case - I cannot help). Like anything, it takes a bit of effort and practice. The best part is they don’t need a 45 minute headlining set to be effective - just a couple of funny lines which can paint important pictures for prospects. If even a fraction can do it effectively, you’ll see an uptick in things like meetings booked, talk time, quality of discussions, email open rates, and more.
I leverage my 12 years in sales & 7 performing stand-up comedy to help your team better understand prospect challenges, and craft relatable humor to enable better connections. I do this via a training & workshop or remote coaching & consulting. I'd love to be part of your an upcoming kickoff/QBR/day of training/retreat (I love relaxing settings!), customer appreciation or marketing event.
Enjoy this video from my time with Toronto events SaaS platform EventMobi. Together, we crafted some jokes specific to prospect pain & challenge, how they solve those problems, which drew some reaction from the team. Plus, EventMobi CEO Bob Vaez delivers a testimonial!
Who is this guy?
Jon Selig coaches business & sales professionals on how to make audiences laugh so they can better connect, engage, and influence. He's a far less serious in person than his copywriting leads you believe.
Jon received his BComm & MBA followed by a 12 year career selling technology (mainly for Oracle & an Oracle partner) before his career took a sharp left-turn in 2011, and he started performing stand-up comedy. In that time, he's performed at JFL Zoofest, The Comedy Nest's Young Guns of Comedy, and he's also also appeared in a segment on The Daily Show. He still can't tell you what databases do.
He's the founder of Comedy Abroad, a social enterprise which has helped 8 nonprofits in 3 Latin American countries raise $23K USD, with live English stand-up comedy fundraisers for travellers, expats, & snowbirds. His eyebrows demonstrate a lack of photoshop expertise.
He's worked with & spoken to sales teams at Zoho, CM Labs, Jellyvision, ProForce Personnel, and founders at incubators like The DMZ & JEDI. He's also spoken at the AAISP Leadership Summit, and to Austin's AAISP chapter. He's a comedian who will help you find the funny in your prospect's world. Contact him to make that happen.