Delivering takeaways for go-to-market teams more serious than...
...a sit-down with your board.
Trainings, workshops and go-to-market consulting that give your team:
…delivered in a way that’s fun, memorable, and gets results.
Humor breaks the ice and starts conversations.
But this isn’t about the jokes.
Which does your team need?
Memorable, relevant messaging
Better live events
a 97-second explainer
The right kind of humor is connecting tissue between buyer and seller.
The process of crafting it – taught in my workshops – delivers:
Companies I've worked with:
Most sales pros sell stuff they've never used...to people whose jobs they've never had...in industries they've never worked.
This leads to:
I help sellers & marketers craft & communicate key ideas in a way that buyers understand and remember.
I share a framework that gives sellers and marketers:
A deeper understanding of your target buyer
Each prospect is a "micro-audience". We’ll map out who your ideal buyer is, what they’re trying to achieve, how they’re measured, and what impacts their emotions.
Deeper insight into problems you solve for them
Great salespeople need to be part therapist, part business consultant. We’ll thoroughly unpack the problems you solve for your buyers and detail how your solutions impact them, their stakeholders, and their emotions.
Memorable messaging & an approach to start more, have easier conversations
Once we have enhanced insight into our buyer and the problems we solve for them, we'll undertake a creative process to transform it into messaging that roasts your prospect’s pain, gets them saying “that’s funny because it’s true”, and explore ways to repurpose & exploit the message.
This is NOT:
About making sales reps funny
Our objective isn't to turn your team into a wisecracking pack of Seinfelds.
This is about using a process comedy writers' use as a vehicle for sales enablement, and using and the byproduct of our efforts to help sellers earn more attention, build more trust.
An improv workshop
Improv is about creating unscripted moments that cannot be re-created.
This is about creating more recreateable moments that sellers
A sales methodology
This is a complement to your current sales methodology - not a substitute for it.
No methodology can overcome poor business acumen and the inability to start and have meaningful conversations with prospects.
This process prepares reps to have both.
Powerchord struggled to:
Need examples of bespoke, memorable messaging?
I'm interested in:
Video tells the story
Not getting this? Watch all the concepts explained in real (or animated) life.
Hear what other revenue leaders and reps who have gone through a Comedy Writing for Revenue Teams workshop or keynote have to say: