“My 12 years in sales was a well-paid internship for my career in stand-up comedy”
I Help reps connecT With & educatE prospects - Through huMOr
challenge: Connecting with Prospects
Your prospects & customers are extremely distracted. In the attempt to win their attention, your sales reps are competing with devices, notifications, job demands, stresses, and artisinal sandwiches.
Odds are, your sales reps are selling a solution they’ve never actually used, to people’s jobs they’ve never had, in industries they’ve never worked in. When that’s the case, it’s hard to relate, and make genuine connections.
Enjoy this video from my time with Toronto events SaaS platform EventMobi. Together, we crafted some jokes specific to prospect pain & challenge, how they solve those problems, which drew some reaction from the team. Plus, EventMobi CEO Bob Vaez delivers a testimonial!
Solution: Roast Their Pain
Making prospects laugh (on a cold call, scheduled phone meeting, LinkedIn, email, or face-to-face meeting) helps sales reps to relate, show empathy, and build likeability - all of which starts conversations or keeps them flowing.
My fun, practical, team-building training & workshop shows your team humor's impact on prospects, what they can learn from stand-up comedians, and how jokes work.
It's followed by a team-building, breakout session where reps collaboratively craft humor to roast pains they can solve for prospects, and punch-up core sales messaging. It all ends with an "open mic" where your team stands, delivers, and either kills or bombs (with their jokes, not their quotas).
Benefits: Sneakily re-enforces sales messaging, strengthens team dynamics, stimulates creative thinking & builds confidence.
Objection: “You can’t teach funny!”
Poppycock! Your reps can learn to deliver a crafted joke much the same way they can learn to deliver anything else you train them to (unless they’re soulless corporate robots whose lives are deprived of joy, in which case - I cannot help). Like anything, it takes a bit of effort and practice. The best part is they don’t need a 45 minute headlining set to be effective.
ONE funny line which can paint important pictures for prospects. If even a fraction can do it effectively, you’ll see an uptick in things like meetings booked, talk time, quality of discussions, email open rates, and more.
I leverage my 12 years in sales & 7 performing stand-up comedy to help your team better understand prospect challenges, and craft relatable humor to enable better connections. I do this via a training & workshop or remote coaching & consulting. I'd love to be part of your an upcoming kickoff/QBR/day of training/retreat (I love relaxing settings!), customer appreciation or marketing event.
Ever get random people requesting to connect, without letting you know WHY they want to? Ever accept them, and then engage them in conversation - and they STILL don't talk to you? Of course you have, which is why you may appreciate this video ➪