Training & Workshops
Trainings & workshops are designed to help go-to-market professionals share tribal knowledge, enhance subject matter expertise, boost communication skills, and collaborate with one another to help them entire team benefit from memorable messaging.
Whether you’re seeking your team’s ability to start more and/or have stronger conversations…
…there’s a variety of ways I can enhance your event and your team’s game.
Trainings & Workshops
High-level comparison (descriptions below):
| SKO Comedy Show | Cold Openers | Half-Program | Full-Program | |
|---|---|---|---|---|
| Group size | Any | 5-50 | 5-25 | 5-25 |
| Pre-work | No | No | No | ✔ |
| Hours/Rep | 1 | 2 | 4 | 7 |
| Keynote | ✔ | ✔ | ✔ | ✔ |
| Team-Building | Minimal | ✔ | ✔ | ✔ |
| Jon Writes Jokes | Optional | Optional | Optional | ✔ |
| Playbook | Optional | Optional | Optional | ✔ |
| Coaching | Optional | 2 hours | 4 hours | 4 hours |
My Full Program:
Training, Workshop, Messaging, Playbook, Coaching
How’s “enablement, team-building, memorable messaging and a plan to put this messaging into play” sound?
Through this multi-session program, I’ll guide your team from prospect and pain to punchlines that earn attention and/or start conversations.
- Deeper insight into your prospects and how the challenges you solve impact them,
- A creative process to craft memorable, relevant messaging
- Enhanced written and verbal communication skills
- A playbook with humor adapted for various outreach & marketing channels
- A fun-team-building workshop
- Post-workshop coaching on how to exploit their new playbook to start more conversations.
Good for SKO/Sales Meeting? Let's discuss
Mode: Onsite, virtual, or hybrid
Time/participant: 7 (workshop) + 4 (coaching) hrs.
Pre-work: Yes
Max Group Size: 25
Key takeaways: Enhanced business acumen around target personas & pain points you solve, insights around how to better connect with prospects. humor for specific use cases, a playbook, and coaching, team-building.
Watch how workshops unfold!
Half-Program:
Training & Workshop
A condensed version of the Full Program, via a half day onsite or a virtual (or hybrid) multi-session program.
I’ll guide your team from prospect and pain to punchlines that earn attention and/or start conversations.
If you have only 2-3 hours available on your agenda, reps can go through a self-paced 45 minute “Cold Openers” course prior to arrival, to come with a basic understanding and have some takeaway humor for prospecting.
You’ll get:
- Deeper insight into your prospects and how the challenges you solve impact them,
- A creative process to craft memorable, relevant messaging
- Enhanced written and verbal communication skills
- Enhanced written and verbal communication skills
- A fun-team-building workshop
- Options:
- Humor-as-a-Service
- A playbook with humor adapted for various outreach & marketing channels
- Post-workshop coaching on how to exploit their new playbook to start more conversations.
Good for SKO/Sales Meeting? Let's discuss
Mode: Onsite, virtual, or hybrid
Time/participant: 4 hrs (workshop)
Facilitated pre-work: Yes
Max Group Size: 25
Key takeaways: Enhanced business acumen around target personas & pain points you solve, insights around how to better connect with prospects. humor for specific use cases, team-building.
Watch how workshops unfold!
Starring:
A Few Team Members
The "SKO Comedy Show"
After my keynote, you’ll hear a set of highly bespoke jokes that roast the problems you solve for your clients and prospects.
The comedians will be:
- Me
- A tiger team of pre-selected team members
Good for SKO/Sales Meeting? Yes
Mode: Onsite, virtual, or hybrid
Time on agenda: 45-60 mins
Time/participant: 7 workshop (for pre-selected team members) + 4 coaching hrs (for everyone)
Pre-work: No (only 7 hours for pre-selected team members)
Max Group Size (at your event): Unlimited
Key takeaways: Humor for specific use cases, a playbook, and post-event coaching, insights around how to better connect with prospects.
Cold Openers:
Live Workshop
You only want to commit 90-120 minutes. Your team lacks relevant, memorable, icebreaking messaging for cold outreach, efforts, etc.
This fun, team-building workshop gets your team collaboratively crafting openers that:
- Let the prospect know the outreach is cold.
- Highlight powerful reasons they should give your rep more time & attention.
- Follow the structure: “This call/email is colder than _____”.
- Make colleagues laugh – or don’t – at the closing “open mic”.
- Teaches basic joke-structure
Good for SKO/Sales Meeting? Yes
Mode: Onsite or virtual
Time on agenda: 1.5-2 hrs
Time/participant: 1.5-2 hrs
Max Group Size: Unlimited
Key takeaways: Icebreakers for prospecting, post-event coaching, team-building, insights around how to better connect with prospects,
"The only thing colder than your outreach...
...is the shoulder your prospects give it."
Cold Openers
Self-Paced
“Do you have a self-paced course that help prospectors craft short, quick, bespoke icebreakers?”
Indeed! Built in SalesHood, this 1-hour, simple self-paced course will show anyone who prospects how to craft their own bespoke icebreakers/openers for their cold outreach efforts.
Each one will roast your prospects’ pain, break more ice, and help sellers be relevant and credible – within 5-10 seconds.
After your team completes this short course, they’ll receive 4 scheduled hours of role playing, and coaching, where I’ll show them how to use their new icebreakers to drive impact on cold calls, in cold email, Linkedin connection requests, video, and more.
