Humor-as-a-Service
Humor-as-a-Service is a multi-pain-in-the-ass-removing platform (aka consulting) that yields bespoke, messaging to memorably illuminate key points you want to impress upon your target persona(s).
Your go-to-market efforts need relevant, memorable hooks that memorably impress powerful business points upon your prospects.
To accomplish this, I'll put on my consultant - and creative - hat to:
- Run a deep-dive discovery
- Craft 20-30 short-jokes based on your objectives
- Deliver 6 in a playbook, adapted to your specific needs (cold outreach, content creation, demos, etc.)
- Coach you/your team how to exploit each message to drive results.
PowerChord CRO John Crosby was seeking new ways for his team to connect at trade shows, and through cold outreach:
Why do this?
The process:
Step 1: Scope & Discovery
Choose an audience you want to reach & 3 points you want to impress upon them.
I'll run a deep-dive around who your audience is and why they should care about you, by interviewing key internal stakeholders.
Step 2: Craft & Deliver
I'll craft 20-30 jokes (short-form humor) that highlight the points you wish to make.
I'll run them by you (and/or your team).
You'll choose 6. Head over to the next step to learn what we'll do with 'em.
Step 3: Playbook & Coaching
The 6 jokes are adapted for various sales channels (cold calls, cold emails, LinkedIn connection requests, social selling approaches, demos, discovery, etc.) or marketing purposes (social media, content ideas, etc), delivered in a playbook, to be distributed to your entire team.
You'll have 6 new emails for sequences.
Toss in 2 hours of coaching, to help your reps get their feet wet with delivery.
Let’s book some time, so I can learn about your business and your needs.
