Humor-as-a-Service
Humor-as-a-Service is a multi-pain-in-the-ass-removing platform (aka consulting) that yields bespoke, messaging to memorably illuminate key points you want to impress upon your target persona(s).
Need hooks that memorably impress key business points upon your prospects?
I'll put on my consultant & creative hats to:
- Run a deep-dive discovery
- Craft 20-30 short icebreakers based on your objectives
- Deliver 6 of your choice in a playbook, adapted to 4 specific channels & touchpoints (cold outreach, content creation, demos, etc.)
- Coach you/your team how to exploit each message to drive results.
PowerChord CRO John Crosby was seeking new ways for his team to connect at trade shows, and through cold outreach:
Why do this?
Workshops may not be right for you, but your messaging is buzzword salad, and you want to trigger more of your prospects’ emotions, and show a more human side of your brand.
It’s also hard to generate fresh, memorable messaging for outbound, social media, or marketing content that showcases in-depth understanding of your prospect and their challenges.
The process:
Step 1: Scope & Discovery
Choose an audience you want to reach & 3 points you want to impress upon them.
I'll run a deep-dive around who your audience is and why they should care about you, by interviewing key internal stakeholders.
Step 2: Craft & Deliver
I'll craft 20-30 icebreakers (short-form humor) that highlight the points you wish to make.
I'll run them by you (and/or your team). They're all yours to keep.
But you'll choose 6 and head over to the next step to learn what we'll do with 'em.
Step 3: Playbook & Coaching
The 6 icebreakers are adapted for various sales channels (cold calls, cold emails, LinkedIn connection requests, social selling approaches, demos, discovery, etc.) or marketing purposes (social media, content ideas, etc), delivered in a playbook, to be distributed to your entire team.
You'll have 6 new emails for sequences.
We'll add in some coaching hours, to help you/your reps learn to deploy and exploit humor across multiple channels.
I'll help you repurpose icebreakers for:
Cold outreach
Adapt each icebreaker for:
Written channels:
• Cold email
• Linkedin connection requests
• Linkedin DMs
• SMS
Verbal delivery
• Cold call scripts
• Voicemails
• Linkedin voicenotes
• Video engagement
Trade show engagement
Drive traffic, engage visitors
I can coach your staff to engage icebreakers with hyper-relevant humor...OR....
...I can be part of your booth in order to drive traffic and better engage visitors
Content creation
A library of shareable assets that POP!
Use humor to create content (video, text, image-based, etc.) that earns attention and educates on social platforms and beyond
Social selling
Stand out in cold outreach!
We'll transform each icebreaker into a series of "plays" (written posts, animated GIFs, recorded videos, memes, and more), arming your reps with steady content to share over time to educate prospects on Linkedin or other platforms.
Pre-sales / demos
More engaging, entertaining demos
Arm your pre-sales team with humor to inject into demos that make powerful points, and re-set prospects' attention spans.
Leadership & Presentations
Improve public speaking impact
One or 2 bits of relevant humor can help an executive make memorable points and leave a lasting impression when speaking or presenting to investors, at a conference or to their entire team.
Let’s book some time, so I can learn about your business and your needs.