Start More meaningful convos.
Scan less meaningless badges.
Team up with colleagues.
Start more & have better conversations at your booth
Show prospects you understand their pain – by getting them to laugh about it.
A 4-week online series that enables 3-5 team members to collaborate on crafting messages that help booth staff reel in the right prospects with humorous, hyper-relevant icebreakers.
Problem:
Trade show marketers spend on the exhibit, the shipping, labor, swag, giveaway prize, and travel for team members…
SOLUTION!
“Comedy writing is collaborative, in the same way that tug-of-war is collaborative. It’s not that one person can’t do it; it’s just that [several] do it better and more easily.”
– MICHAEL SCHUR, EXECUTIVE PRODUCER OF NBC COMEDY “THE GOOD PLACE.”
Your favorite TV or movie comedy wasn’t written by one person, but pooled the creativity of 6-12 people. The Beatles couldn’t create as well as solo artists as they could as a team. Heck, you probably wish you had extra help in the kitchen.
Assemble, register, and work with a tiger-team of colleagues (3 to 5 in total) for this 4-week online series that enables & empowers you to collaborate on to craft hyper-relevant, icebreaking humor to help your booth staff start more meaningful conversations with visitors, that will have a higher conversion rate.
THE DEETS
This course is open to multiple companies (max 5/cohort).
You will work only with your colleagues (using Zoom breakout rooms) to accomplish your company’s objectives.
Companies can register multiple groups/registrants.
Jon facilitates pre-work over a 1 hour private session for each registrant group
Classes consist of Four two-hour sessions (4 x 2hr)
Upon completion, Jon will “Punch-Up” and edit each group’s jokes
Add-Ons can be tacked on for a more robust final deliverable
What You’ll Do
Team Members will Collaboratively:
Build out full portraits of your key buyer personas including:- Their role
- Their desired end-state
- Their most common struggles
- How they’re measured
- What success and failure look like
- Their emotional trigger points
- The impacts of not solving them
- Which other stakeholders are affected
What You’ll Get
- A seat for your company in a live cohort
- A step-by-step process to transform all that stuff above into openers that roast your buyer’s pain
- Peer learning & collaboration
- A deeper understanding of your buyers and why your company matters to them
- An opportunity to exercise creative muscles
- New ways to improve your phrasing and expression…
- …and finally break free from the evil Buzz Wordington
- Consensus
- An opportunity to take my full training & workshop for a test drive.
12 Outcomes from Crafting Humor as a Group
1) Define who our audience is
2) Articulate why we matter to them
3) Understand their goals & emotions
4) Break down why & how our offerings can affect them
5) Write/express ourselves around them
6) Master language (and ditch jibberish-y buzzwords)
7) Rephrase them
8) Break-down concepts
9) Present/speak in public
10) Get creative
11) Loosen up
12) Create memorable ways to connect with your prospects.
Add-On Options:
Jon Writes Jokes
I’ll write 10-15 jokes to illuminate up to 1 specific points you want to impress upon your prospects.
If you prefer this to doing it yourself, visit my Humor-as-a-Service offer.
Playbook Creation
I’ll adapt up to 5 jokes for cold emails, LinkedIn connection requests, voicemail/video & cold calls (where applicable).
Share the playbook with your entire team.
Coaching
I’ll walk your entire team through the playbook, and teaching them how to deploy it.
We’ll role play, practice, and fail publicly – so reps can succeed IRL.
Other reasons to register
Make Cold Outreach stand-out
Cold outreach needs to:
– Speak to your buyer’s needs and objectives
– Stand-out from the ho-hum
– Elicit an emotional reaction from them.
Ongoing professional development
A single seller or marketer can rarely craft messaging that’s both relevant AND memorable. Put a few minds on it to benefit your entire team.
Onboard new team members
Getting new SDRs, AEs, and CSRs to quickly articulate what problems you solve and for who – in simple English.
Align leadership
Early stage leadership isn’t always on the same page about who their solution helps and why.
Why should we do this?
- Stand out in cold outreach and other GTM channels: Assemble & register a “Tiger Team” of creative people who really understand the problems you solve and your company’s value
- Better trade show engagement : Get internal subject matter experts and even booth staff collaborating on messaging that delights and provokes conversations with the right attendees.
- Onboard new sellers. Team them new hires with savvy, veteran teammates. When it’s over, they’ll be able to express what problems you solve for who (in simple English), and have more confidence to deal with prospects and customers.
- Align senior leadership: Are you all on the same page about your company’s “So What?” and “Who Cares”? This class will align y’all.
- Upskill top performers. A-Players want to keep growing. Give them another arrow for their quiver.
