Humorist-in-Residence
A more human tone may not be for you...but it works.
Get access to all my services in a simple package individually tailored to your unique needs.
Here's all the things I do. Pick the ones you want.
A three-month engagement that will help you better connect with target audiences across multiple channels through:
A three-month engagement that will help you better connect with target audiences across multiple channels through:
- Source deeper insights about your buyers and the problems you solve for them
- Humor that highlight your relevance to your prospects
- Develop a plan to effectively deploy humor across multiple sales & marketing channels
- Coach your team(s) to exploit each message and drive results.
- Upskill your go-to-market team
- Go-to-market efforts to STAND OUT FROM THE PACK
- Decrease ramp time
- A framework that teaches your teams to better understand prospects, their struggles and their desired outcomes.
PowerChord CRO John Crosby was seeking new ways for his team to connect at trade shows, and through cold outreach:
Use cases for icebreakers
Why do this?
Get prospects to know, like, and trust your people and brand
You want:
- Go-to-market efforts to stand out, be relevant, and drive top-of-funnel results.
- To achieve all of the above in a sustainable fashion at a lower cost than one-off projects
- Team members better understanding and articulating: what problems you solve for who, why these problems matter, and how you solve them
- To ramp new hires quicker
- To upskill new & tenured hires’ written and verbal communication
- To better harness and tap into your team’s collective knowledge, creativity, and desire to be part of an important process – message creation
- Increased confidence in their interactions with prospects & clients help
How We'll Work Together:
Step 1: Objectives & Needs Assessment
Choose:
- 2 key business points (i.e. a problem you solve, an impact of not solving it, how you'll solve it, or what makes you different) you wish to impress upon
- 1 audience (a target persona, defined role).
We'll discuss where your prospects can be reached (which digital and real-world channels) to determine how we deploy the humor once created.
Step 2: Discovery
Hyper-relevant humor isn't possible without having a requisite understanding of your "So what?" and "Who cares?".
I'll run several hours of discovery sessions with your internal subject matter experts and document their answers to 23 questions.
We need to unearth what's painfully true to those you're trying to influence and flesh out how they and their key stakeholders are impacted.
Step 3: Crafting Some Funny
I'll craft 20-30 icebreakers (short-form humor) written to impress key points you wish to impress upon the prospects you want to connect with.
I'll run them by you (and/or your team). Some will hit, some won't. Gotta break a few eggs, right? Omelettes are worth it.
Head over to the next step to learn what we'll do with those that hit.
Step 4: Deployment
Once you have some humor that target prospects appreciate, we'll collaborate on a plan to earn their attention and build your credibility as subject matter experts.
There's 15 ways to go about it. Let's discuss what's best for your objectives.
Step 5: Coaching
Once we've adapted your icebreakers to your desired channels/prospect touchpoints, we'll evaluate what is and isn't connecting with prospects, why, how, when and where.
Once we better understand, I'll work one-on-one with team members or in a collaborative group setting to help improve their cold calling and other outreach efforts, social selling/Linkedin presence, trade show delivery, content creation, value articulation, presentation skills, and more.
Communication skills, knowledge, and creativity for your team
Parallel to helping you get the message out there, let's empower your team to better understand why your prospects should care about you and delivering it.
Let’s book some time, so I can learn about your business and your needs.
