Cold Openers is both:
a) A live, team-building workshop (onsite or virtual)
b) A self-paced course.
Each shows team members crafting how to craft icebreakers for cold outreach that:
1) Both are unknown to their audience 2) have 5-10 seconds to say something relevant to them & 3) another 5-10 to elicit an emotional reaction from them.
Prospectors can use a comedian’s approach to start more conversations.
Thankfully, the word “cold” can be used to create beautiful humor which can highlight challenges you solve for your prospects.
For example, if was cold emailing CROs around how I help with problems like poor sales & marketing alignment, call reluctance, or weak pipelines, I’d say:
“This email is colder than the relationship between sales and marketing.”
“This email’s colder than a SDR’s feet their first day dialling.”
“This email’s colder than a poorly-performing SDR manager’s sweat in pipeline review”
Alternatively, the self-paced course takes 45-60 mins to complete and will give reps:
Have a watch of this clip featuring sales pros who have gone through my full training & workshop or who’ve caught me speaking at a conference or networking event.