Prospectors can use a comedian’s approach to start more conversations.
Thankfully, the word “cold” can be used to create beautiful humor which can highlight challenges you solve for your prospects.
For example, if was cold emailing CROs around how I help with problems like poor sales & marketing alignment, call reluctance, or weak pipelines, I’d say:
“This email is colder than the relationship between sales and marketing.”
“This email’s colder than a SDR’s feet their first day dialling.”
“This email’s colder than a poorly-performing SDR manager’s sweat in pipeline review”
After my keynote, I'll MC a comedy show where a handful of your team members deliver bespoke humor that highlights key business points you wish to impress upon your prospects. I'll close it down by delivering some of my own.
I'll edit everyone's icebreakers, and deliver 4 hours of coaching where prospectors will practice delivery through role-plays & share other ways to exploit these one-liners for to spark more conversations with prospects.
Have a watch of this clip featuring sales pros who have gone through my full training & workshop or who’ve caught me speaking at a conference or networking event.
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