Full Training & Workshop
virtual
,onsite
, or ahybrid approach.
BOOST:
- Team understanding of your target personas...
- ...and how target personas are impacted by problems you solve
- Creativity
- Team building
- The odds of breaking through the noise
Through this 7 hour, multi-session workshop your team will get:
Deeper understanding of your target buyer
Each prospect is a micro-audience. We’ll map out who your ideal buyer is, what they’re trying to achieve, how they’re measured, and what impacts their emotions.
Greater insight into the problems you solve for buyers
Great salespeople need to be part therapist. We’ll thoroughly unpack the problems you solve for your buyers and detail how your solutions impact them, their stakeholders, and their emotions.
A process to create memorable messaging
Once we have enhanced insight into our buyer and the problems we solve for them, we'll undertake a creative process to transform it into messaging that roasts your prospect’s pain, and gets them saying “that’s funny because it’s true”.
So what? Who cares? Why do this?
Common sales & marketing problems
Lack of familiarity with target personas
Lack of familiarity with target personas
Lack of insight into how the problems you solve impact your target personas
Most sales pros sell stuff they’ve never used to people whose jobs they’ve never had in industries they’ve never had. There’s a GAP.
Standing out in prospecting efforts
Your cold outreach doesn’t:
– Speak to your buyer’s needs and objectives
– Stand-out from the other ho-hum
– Elicit an emotional reaction from prospects
Onboarding new team members
Onboarding can be painful and rushed.
Stale email sequences, content
If your messaging isn’t working, why recycle it?
Solution
You either need to make more business sense to your prospects, to better stand out, or both.
Odds are your favorite TV ad of all time is one that made you laugh. Humor works – regardless of how serious you feel the industry you serves is. There’s a tasteful way to turn on emotional switches within your prospects.
But making stuff funny is HARD. Your favorite TV comedy show or movie wasn’t written by one person, but pooled the creativity of 6-12.
The first step to creating impactful humor is to umpack “THE TRUTH” – before transforming it into something memorable.
This training, workshop, and coaching program will share a process so sellers can break through the noise, start more conversations, and keep their day jobs.
“Comedy writing is collaborative, in the same way that tug-of-war is collaborative. It’s not that one person can’t do it; it’s just that [several] do it better and more easily.”
– MICHAEL SCHUR, EXECUTIVE PRODUCER OF NBC COMEDY “THE GOOD PLACE.”
The process:
Your team will receive my core training, followed by 1 hour of facilitated pre-work, and 5 team-building workshop hours (scheduled out over time) where they combine their knowledge and creativity to craft (tasteful) humor designed to highlight powerful business points to your buyers.
The workshop concludes with your reps delivering their humor/jokes to their peers.
I'll also write 20-30 jokes for you and deliver them to close things out.
You'll then choose six jokes and I'll adapt them to your needs (email sequences, cold call scripts, LinkedIn connection requests, demos, social selling, discovery, etc.).
