Use the stand-up comedy process to:

Start more conversations with prospects, and...

...Have better ones.

No joke. I deliver consulting and workshops that gives your team:

…delivered in a way that’s fun, memorable, and gets results.

Do you need

Go-to-Market Consulting

Enablement & Skills Development

Memorable, relevant messaging

led to:

Trade show engagement

Powerchord generated $160K in net new revenue from convos started at trade shows using funny, hyper-relevant icebreakers I crafted for them - in just 2 months.

Revenue from cold email

TrustArc generated net new revenue using cold emails anchored by bespoke icebreakers.

Personal branding

Jon crafted icebreakers specifically to help Broadcom product evangelist Jeremy Rossbach raise his profile in the Network Operations Management community.

He saw an uptick in followers from humor being converted to posts injecting it into presentations and conferences, and in podcast guest appearances.


led to:

Reduced ramp time

TrustArc's CRO attests that after completing a workshop, TrustArc's new sales hires were able to express what problems they solved for who - in simple English - before they started on the job.

Team attained 103% of quota. The ASP on new business increased 92% in the quarter post-workshop.

Companies I've worked with:

Choose what you need:

Where does your go-to-market team need help?
Pick & choose what you need based on your unique needs:

Hook more prospects

I'll interview internal stakeholders to capture who your audience is and why they should care about you.

I'll then craft 20-30 icebreakers that highlight points you wish to impress upon prospects.

Review examples!

Trainings & team-building workshops

Build your team's understanding of your prospects & why you matter to them with "CrossFit for seller communication skills".

Develop. Ramp. Align.

Give your team an opportunity to share tribal knowledge, boost understanding of prospects, and written & verbal communication skills.

Onboard new hires faster.

Better align go-to-market teams.

Learn a creative process that can help better connect.

View 18 takeaways from workshops.

Strategy and deployment

I'll adapt icebreakers to outreach and content that can reach your prospects

ID where prospects are & how to adapt messaging

We'll work together to map out how & where your prospects can be reached, and adapt the message accordingly to ensure they "get the message".


To help sellers and marketers use icebreakers and content to better stand out and connect with prospects 

Let's work to improve

I'll coach them your team to exploit messages, create their own impactful messages across channels of reaching your prospects.

Can be delivered one-on-one or as a group where all learn together from best practices and what's working.

Humor breaks the ice and starts conversations.

But this isn’t about the jokes.

It’s about understanding what triggers your buyer’s emotions.

The process a comedian uses to craft humor requires deep understanding about a topic and how and why audiences will respond. 

Comedy Writing for Revenue Teams gives your team the necessary skills to better understand how your buyers are impacted by the problems you solve and express it in a human, memorable way. 

Most sales pros sell stuff they've never people whose jobs they've never industries they've never worked.

This leads to:

I help sellers & marketers craft & communicate key ideas in a way that buyers understand and remember.

I share a framework that gives sellers and marketers:

A deeper understanding of your target buyer

Each prospect is a "micro-audience". We’ll map out who your ideal buyer is, what they’re trying to achieve, how they’re measured, and what impacts their emotions.

Deeper insight into problems you solve for them

Great salespeople need to be part therapist, part business consultant. We’ll thoroughly unpack the problems you solve for your buyers and detail how your solutions impact them, their stakeholders, and their emotions.

Memorable messaging & an approach to start more, have easier conversations

Once we have enhanced insight into our buyer and the problems we solve for them, we'll undertake a creative process to transform it into messaging that roasts your prospect’s pain, gets them saying “that’s funny because it’s true”, and explore ways to repurpose & exploit the message.

This is NOT:

About making sales reps funny

Our objective isn't to turn your team into a wisecracking pack of Seinfelds.

This is about using a process comedy writers' use as a vehicle for sales enablement, and using and the byproduct of our efforts to help sellers earn more attention, build more trust.

An improv workshop

Improv is about creating unscripted moments that cannot be re-created.

This is about creating more recreateable moments that sellers

A sales methodology

This is a complement to your current sales methodology - not a substitute for it.

No methodology can overcome poor business acumen and the inability to start and have meaningful conversations with prospects.

This process prepares reps to have both.

Key outcomes & takeaways for sellers & marketers:

I use that icebreaker to start conversations with prospects across multiple channels. 

It works because it highlights a common problem – the misalignment between sales and marketing – which I can help my clients with. 

Bespoke humor has the power to paint a picture around how your target persona is impacted by the problem…


…and can be repurposed and exploited across multiple channels to start conversation after conversation.

Check other examples which have come out of past client engagements by clicking the red button juuuust below.

Customer success story & testimonial: Powerchord

Powerchord struggled to:


Need examples of bespoke, memorable messaging?

I'm interested in:

Video tells the story

Not getting this?  Watch all the concepts explained in real (or animated) life.

My full explainer video, starring Eventmobi.
My one-minute animated explainer video.
Planning a Sales Kickoff or QBR? Check this.

Other testimonials

Hear what other revenue leaders and reps who have gone through a Comedy Writing for Revenue Teams workshop or keynote have to say: