The S.K.O. Comedy Show
Your colleagues are funnier than you thought!
In 60 minutes your team will see & hear:
- My keynote
- A mini-stand-up show from some team members (and me). All jokes will highlight problems you solve for a target persona.
- Laughter, silence and applause!
In one hour on your agenda, you'll get:
My keynote
I'll speak to your team on:
1) Humor's impact on prospects and sellers
2) What revenue professionals can learn from BAD stand-up comedians
3) Why we laugh at things
Team members delivering bespoke, persona-based jokes
After my keynote, I'll MC a comedy show where a handful of your team members deliver bespoke humor that highlights key business points you wish to impress upon your prospects. I'll close it down by delivering some of my own.
A process to create memorable messaging
Once we have enhanced insight into our buyer and the problems we solve for them, we'll undertake a creative process to transform it into messaging that roasts your prospect’s pain, and gets them saying “that’s funny because it’s true”.
So what? Who cares? Why do this?
Your SKO agenda needs a boost
Fun, entertaining – yet insightful keynote, team-involvement, laughs, vulnerability, and silence – what more can you want in one hour?
Some reps want to be challenged
The reps who “perform” their jokes receive my full workshop want to grow and develop.
You only have 1-2 hours on the agenda
Standing out in prospecting efforts
Your cold outreach doesn’t:
– Speak to your buyer’s needs and objectives
– Stand-out from the other ho-hum
– Elicit an emotional reaction from prospects
This is a fantastic remedy if your sequences and cold call scripts are stale and not working.
Onboarding new team members
Include some newer team members in the training & workshop leading up to SKO. They’ll download tribal knowledge about your target personas and walk away being able to express what problems you solve for who – in simple English.
Post-SKO Takeaways
After it’s over, your entire team will have access to the playbook, where 6 selected jokes are adapted for your particular go-to-market needs.
I include 4 coaching hours to ensure they can exploit this memorable messaging to drive maximum results.
The process:
Pre-Event
I guide a handful of reps through my full training & workshop.
We’ll craft humor designed to highlight powerful business points to your buyers like the problems you solve, industry trends, or what makes your solution different.
At-Event
I’ll deliver my keynote to your team.
I'll then Emcee a "Comedy Show" starring the reps who went through the workshop.
I'll even craft 20-30 jokes that highlight the same key points, deliver them to close it out.
Post-Event
We’ll build a playbook so your team can exploit the most impactful jokes (i.e. for cold calls, cold emails, LinkedIn connection requests, demos, discovery, etc.).
I'll follow it up with 4 hours coaching so reps can deploy this bespoke humor for maximum impact.
NO TIME FOR TEAM-MEMBERS TO GO THROUGH THE WORKSHOPS?
I’ll still craft 20-30 jokes that highlight your relevance to your prospects and deliver them after my keynote.
You’ll still get a playbook and post-SKO, I’ll coach your team how to leverage the jokes in the cold outreach, demos, etc.
Hear what sales leaders have to say about this:
Rik van Bruggen, RVP of Sales @ neo4j
Jason Wesbecher, CRO, TrustArc
Either way, please click the button above to snag a convenient spot on my calendar!
