How does your org take clients from:
"Distress to success"?
I help your sellers converts facts into narratives
that reinforce your chosen sales methodology or framework.
Half or full-day storytelling workshops. Onsite, virtual or hybrid.
Storytelling:
- Simplifies the complex for clients & prospects
- Effectively engages prospects & clients
- Helps sellers & marketers connect on an emotional level
- Reinforces & complements your sales methodology
- Improves communication skills
- Boosts confidence
- Earns trust.
Why storytelling matters:
Whether it comes from friends/family, colleagues, or the brands we engage with, our brains our hardwired to process critical information through compelling narratives that trigger emotional reactions.
This team-building workshop sees breakout groups answering key questions about your target persona, their objectives, how the problems you solve prevent them from achieving those objectives, and more.
They’ll learn a framework for a simple “Before and After” story in order to organize above info into a compelling narrative that allows prospects & clients to understand that your company’s helped clients just like them overcome problems that you solve every day, and helping them to envision a transformation that will help them achieve a desired end-state.
That last part’s a fancy way of saying “they’ll get how you’ll make their lives better”.
So what? Who cares? Why do this?
Common sales (and marketing) problems
Ineffective communication skills
Salespeople and marketers struggle to organize compelling narratives to convey your “So what?” and “Who cares?” – and therefore struggle to captivate prospects.
"It's all about US"
“Our features! Our functions! Us, Us, US!”.
Too many sellers make it about THEM – their company, their brand, their products, etc. and fail to help sellers understand the value of the conversations.
Reps ignore the sales methodology you invested in
You invested in a sales methodology or framework – but has it stuck?
Lack of familiarity with target personas
Most sales pros sell stuff they’ve never used to people whose jobs they’ve never had in industries they’ve never had. There’s a GAP.
Lack of insight into how the problems you solve impact your target personas
Too many moderns sellers fail to understand that their product or service is a SOLUTION to a problem, and how that problem(s) negatively impacts your target persona.
Confidence
If all of the above problems pervade, sellers will lack the required confidence required to engage prospects.
Inability to earn TRUST
And if there’s a lack of confidence – on top of all the other problems – will prospects view your sellers as trusted advisors?
Creativity and fun
If all of the above problems pervade, sellers will lack the required confidence required to engage prospects.
Your team will get:
Tribal knowledge sharing
Based on your learning objectives, we’ll map out who your target persona/ICP is, what problems you solve for them, and how they're impacted by those problems, followed by your "why".
A simple storytelling framework
Your team will learn a simple framework so they organize tribal knowledge into a simple, compelling narrative that's simple for sellers to deliver and prospects/ clients to process and react to.
Practice!
Team members will deliver their stories to their peers in a space which allows for feedback and improvement for the entire team.
